Market Segmentation

"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.

Editora: Kluwer Academic Publishers
Data de publicação: December 31, 2000
Páginas: 382
Formato: Hardcover
Idioma: ENG
ISBN: 9780792386353