Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who've built profitable work cultures where employees are truly focused on living (doing) the company brand.
Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made.
Brand Integrity is the point where your company achieves its desired brand image while reaching business results -- when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.
Editora: B@W Press Data de publicação: June 6, 2007 Páginas: 225 Formato: Hardcover Idioma: ENG ISBN: 9780979587504
