Going Green

Written for business executives, with emphasis on corporate communications, by a business community participant in the 1992 United Nations Conference on Environment and Development (Rio de Janiero), Going Green identified trends of the early 1990s that made "green public relations" essential for U. S. corporations.

Editora: Business One Irwin
Data de publicação: 1993
Páginas: 344
Idioma: ENG
ISBN: 1556239459