More than a how-to book for business managers, this innovative?and practical?book guides the reader to think using the same tools as did Marshall McLuhan.
More than thirty years ago, Marshall ?The Medium is the Message? McLuhan predicted the changes to business and society that we are now seeing by virtue of the ubiquitous Internet. Imagine if we could have him beside us now, as we try to cope with the challenges created by the effects of almost instantaneous and continuous change. McLuhan for Managers captures some of McLuhan?s unique approaches to thinking about such challenges?their nature and their effect on us?and applies them in a form directly useful to today?s business leaders and managers.
The McLuhanesque approach differs from the general lateral thinking approach of people like de Bono. It specifically sets the ?figures? of McLuhan?s thinking techniques and probes against the ?ground? of modern business challenges. McLuhan for Managers presents two sets of thinking tools: one set to improve thinking about specific issues, projects or management situations, and another set to facilitate and improve collaboration. This unique book and its associated web site form a sort of desktop reference for the busy manager.
Editora: Viking Canada Data de publicação: January 2003 Páginas: 240 Formato: Hardcover ISBN: 9780670043712
